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Elon Musk built a rocket company from nothing — and nearly went bankrupt three times doing it. Now SpaceX is worth more than Boeing, Airbus and Lockheed Martin combined. And the IPO hasn't even happened yet.
In 2008, SpaceX had enough money left for one more rocket launch.
If that launch failed, the company was finished. Elon Musk had already spent his entire PayPal fortune — roughly $180 million — on a company that had failed three times in a row. His marriage had collapsed. His net worth was essentially zero. He was borrowing money from friends to pay his rent.
The fourth launch succeeded. The rocket reached orbit. SpaceX survived.
That fourth launch didn't just save a company. It started one of the most extraordinary wealth creation stories in modern history — a story that is still unfinished, and one that will reach its defining chapter when SpaceX eventually goes public.
The Falcon 9 rocket — the workhorse that made SpaceX the dominant force in global launch services. It lands itself back on a drone ship in the middle of the ocean.
To understand why the SpaceX IPO would be so significant, you have to understand what SpaceX actually built — because most people still think of it as "Elon's rocket hobby." It is not.
Musk founds SpaceX with $100M of his own money. NASA contracts are given exclusively to Boeing and Lockheed. SpaceX is not taken seriously by anyone in the industry.
Three failed launches. Company nearly bankrupt. Fourth launch succeeds. NASA awards a $1.6 billion contract — the contract that saved the company's life.
SpaceX lands a rocket for the first time in history. What was considered physically impossible — a rocket that lands itself and can be relaunched — is demonstrated on live television. The launch cost model for the entire industry changes overnight.
SpaceX becomes the first private company to send humans to the International Space Station. NASA — which had been paying Russia $80 million per seat — now pays SpaceX. America's entire human spaceflight capability runs through one private company.
SpaceX completes its 100th orbital launch in a single year — more than any country or company in history. Starlink surpasses 6 million subscribers. Valuation hits $350 billion by end of year.
This is not a vanity project. SpaceX now controls over 60% of all orbital rocket launches globally. NASA, the US military, the European Space Agency, commercial satellite operators — they all rely on SpaceX infrastructure. The US government's national security launch contracts alone are worth billions annually.
Starlink's constellation of over 6,000 satellites provides broadband internet to over 100 countries. It is the fastest-growing internet provider in the world.
When most people think about SpaceX, they think about rockets. But the financial case for a SpaceX IPO is built almost entirely on one product: Starlink.
Starlink is a satellite internet service. SpaceX launches thousands of small satellites into low Earth orbit and uses them to beam broadband internet to anywhere on the planet — ships, planes, remote villages, conflict zones, Antarctic research stations. If you have a clear view of the sky, you can have high-speed internet.
The comparison that Wall Street makes is to Amazon Web Services. AWS started as an internal tool at Amazon — a side project, almost. It is now the most profitable division of Amazon by far, worth more than the entire retail business that made Amazon famous.
Starlink could be SpaceX's AWS. A subscription internet business with 6 million paying customers, growing fast, in a market where the competition is physical cable — which can't reach a boat in the middle of the Pacific or a farm in rural Africa.
Morgan Stanley analysts have valued Starlink alone — separate from the rocket launch business — at up to $80 billion. Some analysts put it higher. The rocket business on top of that is the bonus.
Starlink is not "internet from space." It is a recurring revenue subscription business with almost no geographic limits, a network effect that gets stronger with every subscriber added, and a cost advantage over competitors that is nearly impossible to replicate — because you need a rocket company to do it. SpaceX is the only rocket company that could have built this. That's the moat.
When SpaceX lists, it will be one of the most significant market events of the decade — potentially eclipsing even Meta's 2012 IPO in size and impact.
Musk has been cagey about timing. He has said previously that SpaceX will not go public until Starlink's revenue is "reasonably predictable." By most accounts, that moment is approaching fast.
There has been strong market speculation that Starlink could list separately as a public company — before or instead of the full SpaceX IPO. A Starlink-only IPO would give investors exposure to the subscription internet business without Musk having to relinquish control over the rocket and defence contracts that he guards closely.
Either way, the numbers are staggering. Let's put SpaceX's current private valuation in context:
SpaceX at its current $800 billion+ valuation — and targeting $1.75 trillion at IPO — is already worth more than Boeing, Airbus, and Lockheed Martin — the three companies that dominated aerospace for most of the 20th century — combined. And it has yet to allow ordinary investors a single share.
The early investors who got in before the public will have made extraordinary returns. Peter Thiel's Founders Fund was an early backer. Google invested $900 million in 2015 when the valuation was a fraction of today's. Fidelity, Baillie Gifford, and a handful of sovereign wealth funds also hold stakes that are now worth billions on paper.
Everything above — the launches, Starlink, the IPO — is the short-term story. The long-term story is bigger, stranger, and potentially more valuable than anything currently priced into that $1.75 trillion target valuation.
SpaceX is building Starship — the largest rocket ever constructed, designed to carry 100 people to Mars. Musk has said, repeatedly and seriously, that his goal is to make humanity a multi-planetary species. That is not marketing. He structured SpaceX as a private company specifically so that short-term shareholders couldn't pressure him to abandon it.
Starship's commercial applications — carrying satellites, space tourism, point-to-point travel on Earth (New York to London in 30 minutes) — represent revenue streams that don't exist yet but could dwarf everything SpaceX currently makes.
Is $1 trillion achievable? That depends entirely on whether Starship works at scale. But it's worth noting: in 2008, when Musk was borrowing money to pay rent, the idea that SpaceX would be worth over $800 billion seemed equally far-fetched.
You cannot buy SpaceX today. But you can watch what happens next. When the IPO arrives — whether it's Starlink-first or the full company — the window of opportunity will be narrow and the attention will be enormous. The people who understand what SpaceX actually is, and why it's valuable, will be able to make a clear-headed decision. The people who only learn about it from the headlines will be buying at the peak. This is why you read NOXEN.
The US military is now structurally dependent on SpaceX. The National Reconnaissance Office, Space Force, and missile defence systems all run on SpaceX launch infrastructure. This is not just commercial — it is a national security asset. That makes SpaceX essentially unlossable as a government contractor, regardless of who is in the White House.
Starlink's use in Ukraine — providing battlefield internet to the Ukrainian military — demonstrated the geopolitical power of satellite connectivity in a way that no business presentation ever could. Over 40 countries are now in active procurement discussions with SpaceX for military and government Starlink contracts. This is a new revenue stream that didn't exist three years ago.
Amazon's Project Kuiper — a $10 billion satellite internet project — is the only serious rival to Starlink. It has been delayed repeatedly and is yet to launch a commercial service. Jeff Bezos is competing directly with Musk in space — and he is losing, badly. For now.
SpaceX completed more orbital launches in 2023 than all other launch providers combined — including NASA, the European Space Agency, Russia, China and every private competitor. Market dominance at that level, in a capital-intensive industry with 20-year lead times, is almost impossible to disrupt quickly. That is what an economic moat looks like from the outside.
The Bottom Line
SpaceX went from nearly bankrupt to the most valuable private company in the world in less than 20 years. It did it by doing something that had never been done — landing rockets, launching humans, and building the internet infrastructure of the future from orbit.
The IPO, when it comes, will be one of the most significant financial events of the decade. The people who understand what SpaceX is — not a rocket company, but a recurring revenue infrastructure business with a monopoly on launch and a satellite internet product growing at extraordinary speed — will be equipped to make smart decisions when that moment arrives.
Now you're one of them.
See you next week,
— The NOXEN Team